SMM Course Syllabus
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Our SMM Course in Chennai at SLA Institute is designed to equip you with the skills needed to master Social Media Marketing (SMM). Our SMM Course Syllabus covers key topics, including social media strategy, content creation, paid advertising, analytics, and brand management across platforms like Facebook, Instagram, LinkedIn, and Twitter. With hands-on training and real-time projects, you will learn to engage audiences, increase brand visibility, and drive business growth. Gain industry-relevant expertise and practical experience to build a successful career in digital marketing with our SMM Course Syllabus.
Course Syllabus
Download SyllabusModule 1: Introduction to Social Media Marketing
- Overview of Social Media Marketing and Its Importance
- Evolution of Social Media and Emerging Trends
- Understanding Different Social Media Platforms
- Consumer Behavior and Social Media Influence
- The Role of Social Media in Business Growth
Module 2: Social Media Strategy and Planning
- Defining Social Media Goals and KPIs
- Audience Research and Identifying Target Demographics
- Competitive Analysis and Industry Benchmarking
- Creating a Social Media Calendar and Content Strategy
- Developing a Unique Brand Voice and Identity
Module 3: Content Creation and Management
- Crafting High-Quality Social Media Content
- Writing Engaging Captions and Calls to Action
- Designing Visual Content Using Canva and Photoshop
- Video Content Strategy: YouTube, Instagram Reels, and TikTok
- Using Hashtags and Trends Effectively
- Scheduling and Automating Posts with Tools Like Buffer and Hootsuite
Module 4: Social Media Advertising
- Introduction to Paid Social Media Campaigns
- Facebook Ads Manager and Instagram Promotions
- Twitter and LinkedIn Ads for B2B and B2C
- YouTube Ads and Video Marketing Strategies
- TikTok and Snapchat Ads for Emerging Markets
- Setting Up Target Audiences and Retargeting
- Budgeting, Bidding Strategies, and Performance Optimization
- A/B Testing and Ad Performance Tracking
Module 5: Analytics and Performance Measurement
- Key Social Media Metrics: Reach, Engagement, CTR, ROI
- Google Analytics and UTM Tracking for Social Media
- Understanding Insights on Facebook, Instagram, and LinkedIn
- Creating Performance Reports and Dashboards
- Strategies to Improve Engagement and Conversion Rates
Module 6: Influencer and Community Marketing
- Introduction to Influencer Marketing and Its Impact
- Finding and Collaborating with Influencers and Brand Ambassadors
- Managing Online Communities and Customer Engagement
- Crisis Management and Handling Negative Publicity
- User-Generated Content and Brand Advocacy
Module 7: Advanced Social Media Marketing Techniques
- Growth Hacking Strategies for Social Media
- AI and Automation in Social Media Marketing
- Chatbots and Messenger Marketing for Customer Engagement
- Live Streaming and Real-Time Marketing on Social Platforms
- Social Media for E-commerce: Shoppable Posts and Facebook Marketplace
- Social Media SEO: Optimizing Profiles and Posts for Visibility
Module 8: Social Media Marketing for Different Industries
- SMM Strategies for E-commerce and Retail Businesses
- Social Media for Startups and Small Businesses
- Corporate Social Media Marketing for B2B
- Non-Profit and Community-Based Social Media Strategies
Module 9: Crisis Management and Online Reputation Management
- Handling Social Media Backlash and Negative Comments
- Building a Positive Online Reputation for Brands
- Case Studies of Brand Crises and Their Management
Module 10: Live Projects and Case Studies
- Planning and Executing a Live Social Media Campaign
- Analyzing Competitor Social Media Strategies
- Hands-On Practice with Ad Campaigns and Analytics
- Portfolio Development and Certification Guidance
The SMM Course Syllabus at SLA Institute provides a structured and hands-on approach to mastering social media marketing. From strategy and content creation to advertising and analytics, this course covers everything needed to run successful social media campaigns. With real-time projects and expert guidance, you’ll develop the skills required to grow businesses online and advance in your digital marketing career.
