SEO Course Syllabus
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Our SEO syllabus for beginners will provide you with a core understanding of Search Engine Optimization (SEO), the art and science of improving your website’s visibility and ranking in search engine results pages (SERPs). You will learn the fundamental principles of SEO, including on-page optimization, off-page optimization, technical SEO, and how to leverage search engine algorithms to drive organic traffic to your website through our advanced SEO syllabus. Our syllabus of SEO will be easy and crucial for digital marketing professionals, website owners, content creators, business owners, and anyone interested in improving their online visibility.
Course Syllabus
Download SyllabusBasics Digital Marketing
- Introduction To Online Digital Marketing
- Importance Of Digital Marketing
- How Internet Marketing Works?
- Traditional Vs. Digital Marketing
- Significance Of Online Marketing In Real World
- Increasing Visibility
- Visitors’ Engagement
- Bringing Targeted Traffic
- Lead Generation
- Converting Leads
- Performance Evaluation
Analysis and Keyword Research
- Market Research
- Keyword Research And Analysis
- Types Of Keywords
- Tools Used For Keyword Research
- Localized Keyword Research
- Competitor Website Analysis
- Choosing Right Keywords To The Project
Search Engine Optimization (SEO)
- Introduction To Search Engine Optimization
- How Search Engine Works?
- SEO Fundamentals & Concepts
- Understanding The SERP
- Google Processing
On-page Optimization
- Domain Selection
- Hosting Selection
- Meta Data Optimization
- URL Optimization
- Internal Linking
- 301 Redirection
- 404 Error Pages
- Canonical Implementation
- H1, H2, H3 Tags Optimization
- Image Optimization
- Optimize SEO Content
- Check For Copy scape Content
- Landing Page Optimization
- No-Follow And Do-Follow
- Indexing And Caching
- Creating Xml Sitemap
- Creating Robot.Txt
- SEO Tools And Online Software
Off Page Optimization
- Link Building Tips & Techniques
- Difference Between White Hat And Black Hat SEO
- Alexa Rank, Domain
- Authority, Backlinks
- Do’s & Don’ts In Link Building
- Link Acquisition Techniques
- Directory Submission
- Social Bookmarking Submission
- Search Engine Submission
- Web 2.0 Submission
- Article Submission
- Press Release Submission
- Forum Submission
- PPT Submission
- PDF Submission
- Classified Submission
- Business Listing
- Blog Commenting
SEO Updates and Analysis
- Google Panda, Penguin, Humming Bird Algorithm
- How To Recover Your Website From Google Penalties
- Webmaster And Analytics Tools
- Competitor Website Analysis And Backlinks Building
- SEO Tools For Website Analysis And Optimization
- Backlinks Tracking, Monitoring And Reporting
Local Business & Listing
- Local Business Listing – Optimizing Your Local Search Listings To Bring New Customers
Right To Your Business - Creating Local Listing In Search Engine
- Google Places Setup (Including Images, Videos, Map Etc)
- Placing Web Site On First Page Of Google Search
- Lean To Make Free Online Business Profile Page
- How To Make Monthly Basis Search Engine Visibility Reports
- Verification On Listing , Google Reviews
Learn a wide range of key digital marketing concepts such as improving search engine rankings, SEO tools and platforms, page optimization, ethical aspects, and so on with our search engine optimization syllabus.
