SMO Course Syllabus
EMI
0% Interest
Have Queries? Ask our Experts
+91 89256 88858
Quick Enquiry
Join our SMO Training in Chennai, designed to teach you effective strategies for optimizing social media platforms to enhance business visibility and engagement. This comprehensive course covers essential topics such as profile optimization, content creation, community management, and utilizing analytics to measure performance. At SLA Institute, our focus is on practical learning, ensuring you’re prepared for the challenges of digital marketing careers. Our SMO Course with 100% Placement Support, provides you with valuable hands-on experience and skills sought after by employers. Whether your aim is to grow followers, drive traffic, or enhance brand reputation through social media, our program equips you with the necessary tools and expertise. Start your journey towards mastering social media optimization with us today.
Course Syllabus
Download SyllabusSocial Media Optimizaion
- Introduction to Social Media and network Channels
- Facebook Account Setup
- Initial Setup Facebook Fan Page
- Increase Facebook Friends
- Create Facebook Photo Album
- Facebook Video Uploads
- Join Group and Interaction
- Increase Post Likes, Comment & Shares
- Design facebook Cover Page
- Weekly Status Updates
- Facebook Photo Album
- Facebook Video Uploads
- Facebook Campaign Creation & Management
- Third Party Tool Integration
- Twitter Account Setup
- Twitter Page Creation
- Twitter Regular Updates
- Design Twitter Background Image
- Twitter Account Creation
- Custom Twitter Background
- Linkedin Profile Creation
- Regular Updates
- Monthly Linkedin Profile Updates
- Join Group and Interaction
- Add Connections
- LinkedIn Personal Profile
- LinkedIn Company Page Creation
- LinkedIn premium account
Google+
- Google+ Account Set-Up
- Creation of Google+ Brand Page
- Google +1 Votes on Posts
- Google+ Followers
- Post Regular Updates
- Join Community and Interaction
- Design Google+ Cover Image
- Response Management
- Create brand page
- Pinterest Account Creation
- Create Board
- Uploading Pins on Boards
- Pinterest Followers
- Following Relevant Pinners
- Re-pinning of Relevant Content
- Sourcing of Pin Board Content
- Pinterest Profile Content Writing
- Pinboard Creation
Youtube
- Youtube Channel Creation
- Upload Videos with Keywords & Content
- Promote Videos and Increase Viewers?
- YouTube Channel Creation
- YouTube Channel Custom Background
- YouTube Channel Profile Content Writing
- Submission of Client Provided Videos
Stumbleupon
- Stumbleupon Profile Creation
- Increase Followers
- Bookmark Targeted Landing Pages
Social Media Marketing
- Overview of Social Media Marketing
- Benefits of Social Media Marketing
- Latest Stats and Trends about Social Media (Global & India)
- Orientation to Facebook Brand Pages
Implementing Facebook Marketing Strategy
- Facebook engagement Overview
- Facebook Applications for Fan Growth and Engagement
- Creating Brand Ambassadors on Facebook
- From Objectives to ROI
- Competitive Research
- Demographics Research
- Analysing Customer Interest
- Strategy Presentation by Participants
Facebook Advertising
- Types of Facebook Ads ( Objectives)
- Increasing CTR
- Significance of CTR (Click Through Rate)
- Optimizing Ad Copy & Targeting
- Budget and Bid Analysing
- Implementing Twitter Marketing Strategy
- Twitter in Plain English
- Twitter for PR, Brand Building, Customer Engagement and Thought Leadership
- Leveraging Lists, Hashtags & Trends
- Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex
- Twitter Strategy Framework: From Objectives to ROI
- Exercise: Creating Twitter Marketing Strategy
Get a specialization on making customer engagement and operations through our SMO Course Syllabus. SLA Institute offers the best SMO Course in Chennai to perform roles on digital marketing processes effectively and efficiently.
